A lot of great things are happening at IF at the moment and over the past week there has been some great communication between all IF coaches, leaders, managers and owners. Our theme has been “engagement.”

What is Engagement?

In our industry the action of “engagement” is pivotal in how we lead ourselves, our team and our customers. What keeps us engaged in our jobs/goals, what keeps our teammates engaged so they don’t fall off the band wagon and ultimately how can we best engage our customers so they get the full benefit of our services.

I would like to share with you some of the communication from some of the things on how we keep ourselves engage and how we engage our customers.

Team:

• Events Destinations - the cool factor, the challenge.
• Time with Management, owners and leaders
• Constructive - they are delivered to make us better, hold us accountable and they challenge us to be better.
• support & recognition from teammates, managers, owners
• Leadership Forum - constant communication from owners/managers on updates on how we are leading the fitness industry.
• The possibilities and opportunities that are discussed day in and day out. Always options to enhance and grow in your career.
• Excellence through education and re-invention
• Mentoring from leaders in the company.

Customer:

First and foremost - know your customer:

• Who they are
• Why do they come to IF
• What is there motivation
• What are there goals
• What makes them tick
• Do you pay attention to what you talked about last week (and last month)
• Engage them through your personal stories that are relevant to them.
• Ask them questions about their life, their experiences and their advice.
• Go above and beyond
• Be Real.