friends and family

This week is friends and family week at work. Innovative Fitness invites the friends and families of our customers to come and enjoy a workout for free. Meaning, a current customer can bring in a friend or family member who hasn’t yet experienced an Innovative workout on the house. How great is this! Giving the gift of sweat but as importantly the opportunity to experience what we do and to have the chance to understand what all the hype is about. Yesterday and today (and I’m sure for the rest of the week) the gym has been full of new faces and smiles…well smiles when they walk in – but during the hours sometimes those smiles turn to grimaces while they are working hard or competing with their counterpart.
For us, it allows us to simply do what we do best. Challenge people and place them outside of their comfort zone. It also allows us to follow our tried and true systems and most likely gain new friends and customers on our schedules. It’s as easy as that…do what you do best with passion and care. Watch as those follow up emails and phone calls turn into repeat business and fans!
On a whole, everything is going well and we are already seeing a trend in these ‘new to experience’ wanting more of what we provide on a daily.What an opportunity for us to have…more with the opportunities!
Another way to look at it is the chance to share with someone who is close to someone you are close to. Meaning – if you have created a trust based relationship with a customer and they bring someone in, we can take that relationship to the next level and create something exciting for someone who has already most likely heard about us and is eager to experience Innovative.
Personally, if I was a customer and was able to bring in a friend or family member, I would want them to have a great time and really receive the full understanding of what I would be getting on a weekly bases.
So, what have YOU experienced so far this week with this promotion? Have you made any new fans yet and what’s the biggest thing you have learned from the experience?

Richard