My First Trail Race

I get such a thrill when I see a customer who accomplishes an event for the first time. There agonizing faces as they are running the course, which are quickly turned into celebration faces once they cross that finish line and receive high fives and congratulations from others.

This weekend this is exactly what happened to some of our customers. For some, this was there first event of the season in which they had started training for in January and for others they were doing this to gain 20 points in the Nutrition Challenge. If we had not challenged our customers to take part in the nutrition challenge or challenged them at the beginning of the year to train for this race, most of these customers would still be coming to do a gym workout with perhaps little motivation and would of not experience what it is like to be involved in something outside of the gym.

I think the biggest importance and lesson from this weekend events, is to be constantly challenging the customers to do outside of the gym workouts. Understand that we know people have different realities but as soon as you can make them see the light, that spending a beautiful Sunday morning running around the North Shore Trails is far better than sitting at home watching the morning news. The customers that participated in the events this weekend not only received massive support from Innovative but they also establish new relationships with fellow customers.

This is what it is all about – focusing on a customer’s physical sphere by challenging them to do an event and with that challenge and the accomplishments comes, emotional, spiritual, and social victories.