Friday, September 26, 2008

Communication


‘The problem with communication…is the illusion that it has been accomplished,’ George Bernard Shaw. Communication is the process of conveying information from a sender to a receiver with the use of a medium in which the communicated information is understood the same way by both sender and receiver. Many of the problems that occur in an organization are the direct result of people failing to communicate. As Nitin Nohria said, ‘communication is the real work of leadership.’ It is the chain of understanding that integrates the members of an organization from top to bottom.

Strong leaders are strong communicators. Effective communication is no more a natural skill than leadership is a born trait. Some leaders think they have communicated once they have told someone to do something. A message has not been communicated unless it is understood by the receiver.

How do you know it has been properly received - by two-way communication or feed back. This tells the sender that the receiver understood the message, its level of importance, and what must be done with it. Communication is an exchange, not just a give, as all parties must participate to complete the information exchange.

Leadership and communications are inseparable. Most leaders learned, developed, practiced, and refined their communication skills through a lot of hard work and conscientious effort and understand the importance of feedback – to alter messages so the intention of the original communicator is understood by the second communicator. Leaders don’t think they have communicated once they have told someone to do something, they know that the message has NOT been communicated unless it is understood by the receiver.

No comments: