Creating Systems

Every successful company has a system in which they operate. There is no right or wrong system and some systems may work for one company and not for another. If for example, Innovative Fitness never created a system which worked, both Matt & Jeff most likely would still be on the training floor today. Why Innovative Fitness is so successful is because Matt & Jeff created systems over a decade and passed these systems onto management to implement them and regulate, while they are looking at the bigger picture and trying to figure out ways to improve these systems. Without these systems it would be very challenging for a company to survive since each employee would be doing it “their way”. When each employee is doing it their way, it is very challenging to regulate and manage and quite often it will cause employees to grow apart.

Innovative Fitness has a great reputation of both long term customers and new customer referrals because of the systems they operate in. Each coach follows the same system and we work as a team to support one another. The White Rock franchise is proof that the systems at Innovative Fitness really work. By Curtis and his team following the systems the franchise is a huge success.

The below is a system at IF and when followed by coaches it will provide a great experience for customers and thus allow the customer base to grow because of ongoing renewals and referrals.

Possible new Customer-> Consultation -> Promise of systems during consult -> New Customer-> Education -> Profiling -> Programming -> Accountability -> Destinations/Results -> Renewals and Referrals.