3 Words…

“I am sorry”, are three words that can change a situation or a reaction and turn it around so that it is positive. The sincerity of these three words and how you say them are equally important and go a long way!

If you have made a mistake or you are representing an organization that has made a mistake, these three words have significant impact on your customer. More than not, the complaint of the customers just wants to be heard and all you can do is listen, apologize and guarantee you are doing everything you can to sort the situation out.

We use this word to express our regret over our actions and sometimes without this, the relationship between the two parties will dissolve.

So if you personally or your company have made a mistake, say "I am sorry" and hopefully the customer or your friend will understand and you both can move on to better things.