At 9:13am yesterday morning the telephone rang at the West Van facility and to our surprise, a coach for the French ski jump team was on the other end. The coach was inquiring about a gym he could come to a train his ski jump team. We jumped at the opportunity and allowed the team to come by to utilize our space.
Within a couple hours we were treated with the 5man team taking part in their training regime. There was heavy weight being used and a plyometric session that would have any knee or joint tremble.
Quite simply, there was electricity in the air as the customers and coaches witnessed the session and enjoyed some real-time Olympic action with front row seats.
Within minutes of the team leaving we had updated our facebook page with photos and shared the information. For the rest of the day the storytelling was taking place. Everyone and anyone was experiencing it first or second hand.
This is a real-time example of how we would like information to flow. No bottleneck and no holdups. We were great at mainlining the message to everyone and creating a buzz of excitement from what we have happening within our doors today…but we need to be consistent.
The meaning here is simple…share the excitement and don’t keep anything a secret. Whether it’s a company update, contest or companywide initiative, we need to do a better job with delivering the message.
The fact of the matter is that everyone is interested and nobody will know if we keep it hush-hush.
Via de sharing!
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