Let’s face it coming to Innovative Fitness is a luxury bonus which only few people can afford. Many people are suffering or will soon be affected by the economic crisis in some way or another. When financial hardships occur in our lives and money becomes tight, then we start to invest money into the things which are the most important in our lives and drop the things which are a luxury bonus. With the average cost of each personal training session being $70.00, the question is are our customers getting more than what they are paying for. Everybody loves to get more than what they pay for and if a customer cannot justify they are getting what they pay for, then they will either look elsewhere for a better bargain or discontinue the luxury of having a personal training coach.
What can we do as professional training coaches to keep our customers loyal during these challenging times in our economy:
- BE THE PROFESSIONALS!!
- Have customers aware of his/her program so they can see the value of our service. Program = accountability.
- Be on time. Be out on the training floor with a towel ready before the customer arrives. Greet them with a smile and create urgency from the start they walk in through the doors. Give your customer a quick review of their game plan for the hour.
- Energy/Excitement. A Customer is coming to IF to get energized before a long day at work or to build excitement and feel good after a stressful day at work.
- Little Things. The little things is what separates us from other personal training companies. These little things go a long way.
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